Graphic design

Overview

Once upon a time, my Drawing I professor told me that I was too much of a perfectionist to be a fine artist and that I should be a graphic designer instead. I enrolled in Graphic Design I and fell in love. (Thanks, GP.)

I have experience designing identity systems, print materials, and digital materials for individual clients, community groups, small businesses, and global companies. I’ve worked across industries including: beauty and personal care services, banking, broadcast media production and distribution, digital design and marketing, e-commerce, medical technology, mission-driven technology, and real estate.

Birthday

A punny collection of birthday invitations, thank you cards, return address labels, and milestone posters.

A winter one-derland themed invitation, thank you card, return address label, and milestone poster with a chalkboard style backgroundA dinosaur themed invitation, thank you card, and return address labelA Ninja Turtles themed invitation, thank you card, and return address labelA happy purrthday card with a watercolor cat pattern

Howliday

An annual excuse to send loved ones cute puppy pics.

A howliday card that reads 'warm wishes and puppy kisses' in a circle over a photo of me kissing my puppy A howliday card that reads 'cold noses, warm wishes' with color blockingA set of howliday cards that read 'oh joy' and 'happy woofing holidays'A holiday card that reads 'don we now our gay apparel' next to a photo of me and my puppy in our flannel shirts

Wedding

A collection of save the dates, invitations, and favors.

An inviation and leather coaster created with an embossing stampButton pins for a bachelorette partyAn invitation to a wedding shower at a local breweryCoasters as favors for the brewery wedding shower

Logofolio

Two of my logos won GDUSA American Inhouse Design Awards.

Wellness Check Services logoRaymond's Barber Salon logoPRIDE logoWomen In Technology logoAnatomy Design System logo28 State logo225 Second logoHingham Shipyard logo

Women In Technology

Women In Technology is a Cimpress and Vistaprint employee resource group for – you guessed it – women in technology.

When designing the brand, my goals were to convey a spirit of connection and empowerment, with a techy style. I also created a style guide for the WIT brand, flyers, postcards, thank you cards (featuring an intentionally infinite loop), newsletters, signage, swag, and various other event materials.

Invitations to The VIEW celebrating influential women in technologyA thank you card featuring an intentionally infinite loopFill-in-the-blank style valentinesWIT-branded pens and stickersA WIT-branded water bottleWIT-branded t-shirtsA WIT-branded blanketA WIT-branded insulated shopping bag

Pride

Pride is a Cimpress and Vistaprint employee resource group for LGBTQ+ employees and allies.

I wanted the brand to convey visibility, community, and a sense of welcoming inclusivity. With that in mind, I started with the rainbow – bright, bold, warm, and historically significant to the LGBTQ+ community. I also created flyers, postcards, newsletters, signage, and other event materials.

Invitations to PRIDE eventsClose up of the event name 'life is better with rainbow sprinkles'Close up of rainbow popsiclesInvitations to a summer celebration

Lesbians Who Tech

Lesbians Who Tech + Allies is the largest LGBTQ technology community in the world — committed to visibility, intersectionality, and changing the face of technology.

Working within the existing national brand guidelines, I created a sub-brand for the Boston chapter – one of the most active chapters in the country. I designed a logo, business cards for the City Directors, t-shirts and name tags for members, and event flyers. I also designed and developed a website for the Boston chapter.

Lesbians Who Tech Boston business cardsSalary negotiation poster with Rihanna's photo and lyrics on itLesbians Who Tech Boston websiteLWT-branded t-shirts

JLL

JLL is a global real estate services company with 102,000 employees worldwide and $21.7 billion in annual revenue. Clients range from tech startups to global firms spanning industries including banking, energy, healthcare, law, life sciences, manufacturing, and technology.

I primarily designed logos, brochures, floor plans and maps, websites, signage, and large-format environmental graphics for the leasing and capital markets teams. I also designed corporate ads for newspapers, real estate journals, etc. and corporate reports. The annual Skyline report was a complicated (and expensive) project because it was an offset print job with multiple spot colors and intricate folds. I have fond memories of touching all the papers at Reynolds DeWalt when I went on press.

225 second brochure system225 second brochure pocketHingham Shipyard brochure systemClose up of Hingham Shipyard mapSkyline report showing folding metallic panelSkyline report unfolded
© 2024 Kasey L. Labelle